Motivations

Advertising curricula rarely embed the support or structure needed to teach inclusive, ethical, and legally compliant practices, leaving compliance an afterthought. Without strategic, behavior-informed tools and systems-level interventions, faculty struggle to integrate these standards, leading to uneven adoption and students entering the industry underprepared.

Goals & Objectives

My aim of integrating of multimodal, compliance-focused instructional materials—specifically a textbook, guided workbook, and scenario-based card exercises—is to enhance students’ comprehension, engagement, application skills, confidence, and interaction quality in learning digital advertising compliance, which can hopefully produce measurably stronger learning outcomes than traditional text-only approaches.

THEMES

Advertising Ethics, Regulation & Education

How ethics, compliance, and regulation shape advertising practice and teaching.

Inclusive Design, Universal Design & DEI

Integrating inclusive principles to ensure equity, representation, and accessibility.

Digital Inclusion, Equity & Policy

Policies and initiatives that bridge digital divides and expand access.

Faculty Development & Teaching Design

How educators adopt new strategies, design learning, and adapt to change.

Technology, Martech & Ad Tech

Tools and platforms driving advertising and marketing innovation.

Accessibility & Professional Development

Training that builds faculty skills in digital accessibility.

RELATIONSHIPS

Advertising ethics and regulation

intersects with pedagogy in how ethics is taught across advertising curricula.

Inclusive/universal design

connects with digital inclusion/equity and accessibility, forming a social justice backbone across disciplines.

Persuasion/influence theories

acts as a conceptual bridge between advertising practices, compliance training, and teaching change management.

Institutional history and curricular design

anchors the conversation in the trajectory of advertising education, from Charles H. Sandage to current Illinois curriculum and cross-disciplinary integration.

DESIGN PROCESS

Human Centered Design

Understanding

ethnographic research to surface faculty motivations and barriers.

Co-Creation

developing tools like Create with Compliance for Advertisers with faculty input.

Persuasive Strategy Integration

applications of Cialdini, Social Learning Theory, ELM, and Diffusion of Innovation to faculty engagement.

Strategic

Prototyping and Testing

piloting in classrooms and workshops.

Iterative

Iteration and Scaling

dapting based on feedback, aligning with policy for sustainable change.