Research – Create with Compliance

Research

If you’re the type that needs to know why, research is your playground. Dive deep into data, explore human behavior, and uncover insights. Blending psychology, sociology, and economics, research turns curiosity into so much more.

Research Methods

Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner.

Digital Markets Act (DMA) (EU)

The DMA limits control that these large platforms have over the distribution of content and advertising revenue. The DMA promotes interoperability and prevents anti-competitive practices that could harm smaller content creators and platforms.

Prompt

What research tools can be used to measure the DMA’s influence on ad pricing strategies?

General Data Protection Regulation (GDPR)

A European Union regulation that impacts how personal data is collected and used. Creative professionals working with digital marketing or data-driven advertising must comply with these privacy laws, which have global implications.

Prompt

How might GDPR principles influence the design of a research study in advertising or media?

Research Experience in Advertising

Supervised participation in research and scholarly activities, usually as an assistant to an investigator.

Data Privacy Frameworks (U.S.-EU)

Governs the transfer of personal data between the U.S. and EU, affecting advertising campaigns that rely on user data for targeting.

Prompt

What research tools can be used to measure the DMA’s influence on ad pricing strategies?

Digital Services Act (DSA) (EU)

Holds platforms accountable for illegal content through transparent moderation and safer digital spaces.

Prompt

Propose a study analyzing the impact of DSA regulations on ad performance in the EU market.

Honest Ads Act (U.S. Proposed)

This proposed law would increase transparency in online political ads, requiring disclosure of sponsors and targeting methods, and limiting foreign entities from buying ads.

Prompt

How can researchers measure consumer perceptions of transparency in political advertising under the Honest Ads Act?

FDA Regulations on Health-Related Advertising (U.S.)

The FDA ensures that food, drug, and medical device ads are truthful, evidence-based, and include clear risk and benefit disclosures to protect consumers.

Prompt

Conduct a case study on the compliance of a health product’s advertising with FDA regulations.

Qualitative Research Methods

Provides students with knowledge and experience conducting qualitative methods used in advertising and consumer research (e.g., focus groups, interviews, ethnography).

AI Act (EU)

Will regulate the use of artificial intelligence in various industries, including advertising. Advertisers will need to ensure that their AI tools comply with transparency and ethical standards, possibly leading to more cautious use of AI in decision-making processes and ad placement.

Prompt

Propose a research framework for studying the transparency and fairness of ad-targeting algorithms.

Consumer Rights Directive (EU)

Ensures that consumers have clear and accurate information before making purchasing decisions, protecting them from misleading or unfair advertising. It mandates that businesses provide transparent terms and conditions in advertising, including clear pricing and the right to withdraw from contracts.

Prompt

How can qualitative methods uncover consumer perspectives on advertising that complies with the Consumer Rights Directive?

FDA Regulations on Health-Related Advertising (U.S.)

The FDA ensures that food, drug, and medical device ads are truthful, evidence-based, and include clear risk and benefit disclosures to protect consumers

Prompt

How can focus groups be used to explore consumer understanding of FDA-regulated health claims in advertising?

Undergraduate Research Project

Supervised investigation of student-driven research on special topics related to advertising in individual or collaborative format.

Algorithmic Accountability Act (Proposed in the U.S.)

This proposed U.S. law would require companies to assess the impact of algorithms, including those used in advertising research for targeted marketing.

Prompt

Develop a project analyzing how algorithm accountability could impact consumer trust in targeted advertising.

Consumer Rights Directive (EU)

Ensures that consumers have clear and accurate information before making purchasing decisions, protecting them from misleading or unfair advertising. It mandates that businesses provide transparent terms and conditions in advertising, including clear pricing and the right to withdraw from contracts.

Prompt

Create a research proposal examining the effect of the Directive on cross-border advertising strategies.

Digital Markets Act (DMA) (EU)

The DMA limits control that these large platforms have over the distribution of content and advertising revenue. The DMA promotes interoperability and prevents anti-competitive practices that could harm smaller content creators and platforms.

Prompt

Develop a research plan to investigate the impact of the DMA on competition among advertising platforms.