Creative – Create with Compliance

Creative

Creative is where imagination meets execution. Dive into Big Idea thinking, explore the process that combines writing and art, and build a portfolio to show what you can do. Creative is your chance to think big and craft work that turns heads.

CONTENT CREATION

Explores theories of creativity; situates creativity and creative practices within the social structure of organizations that develop creative content; examines the relationship between creative strategy, creative concepts and creative executions; exposes students to the practice of creating content for traditional and non-traditional media vehicles.

Creative Commons (CC)

A global initiative promoting more flexible copyright licenses, allowing creators to share their work with fewer restrictions. This impacts how creative work is distributed, reused, and remixed across various mediums.

Prompt

How can Creative Commons-licensed assets be used to enhance content creation while respecting intellectual property rights?

Net Neutrality Laws

In the U.S., the FCC’s repeal of net neutrality protections allows ISPs to prioritize certain types of traffic, potentially affecting the delivery of digital ads and media content. Globally, countries that maintain strong net neutrality laws ensure that all content is treated equally, impacting how advertisers plan and execute digital ad campaigns in those regions.

Prompt

Identify how content reaches audiences without ISPs prioritizing or throttling specific platforms or services.

Copywriting

For students considering a career in persuasive writing or just striving to become better creative thinkers and communicators, this course explores advertising copywriting concepts, processes and best practices. We'll craft headlines, body copy and scripts for a variety of media, all in the context of audience, strategy, design and the Big Idea. Writing-intensive and portfolio-building, with consideration for cultural trends and artificial intelligence.

Creative Commons (CC)

A global initiative promoting more flexible copyright licenses, allowing creators to share their work with fewer restrictions. This impacts how creative work is distributed, reused, and remixed across various mediums.

Prompt

Develop ad copy that credits and properly integrates Creative Commons-licensed materials.

Copyright Laws (US)

In the U.S., the Copyright Act protects creative works such as literature, music, art, and software from unauthorized use. Globally, the Berne Convention for the Protection of Literary and Artistic Works sets standards for copyright protection.

Prompt

How do copyright laws influence the development of original taglines and advertising slogans?

Fair Use Doctrine

In the U.S., this doctrine allows limited use of copyrighted works without permission for purposes like criticism, comment, news reporting, teaching, and research, which directly influences creative professionals working in journalism, education, and the arts.

Prompt

How can the Fair Use Doctrine be applied when incorporating copyrighted material into advertising copy?

Creative Concepts 1

Planning and execution of advertising across media, with emphasis on the creation of campaigns.

AI and Copyright

Globally, there are ongoing discussions about how artificial intelligence-generated works are treated under copyright law. Should AI-created works be protected, and who owns the rights? These debates impact creative industries that rely on or are experimenting with AI-generated content.

Prompt

What challenges do advertisers face when using AI-generated content under current copyright laws?

Net Neutrality Laws

The FCC’s repeal of net neutrality lets ISPs prioritize traffic, affecting digital ad delivery, while countries with strong net neutrality ensure equal content access, shaping ad strategies globally.

Prompt

Explore strategies for developing ideas that rely on open and unrestricted internet access to reach diverse audiences.

Fair Use Doctrine

In the U.S., this doctrine allows limited use of copyrighted works without permission for purposes like criticism, comment, news reporting, teaching, and research, which directly influences creative professionals working in journalism, education, and the arts.

Prompt

How can the Fair Use Doctrine be applied when incorporating copyrighted material into advertising copy?

Creative Concepts 2

This portfolio-oriented course builds upon the core competencies acquired in Creative Concepts 1 and applies them to solving real-world advertising problems with integrated creative consumer communications efforts than span traditional and new media.

Regulation of AI in Europe

The European Union is working on AI regulation, including ensuring transparency and accountability in AI systems, which could affect how AI tools are used in creative industries, especially in advertising, media, and art.

Prompt

How does the European AI regulation impact the use of AI tools in concept ideation for advertising?

Net Neutrality Laws

The FCC’s repeal of net neutrality lets ISPs prioritize traffic, affecting digital ad delivery, while countries with strong net neutrality ensure equal content access, shaping ad strategies globally.

Prompt

Explore strategies for developing ideas that rely on open and unrestricted internet access to reach diverse audiences.

Lobbying Disclosure Act (LDA) (U.S.)

Requires individuals and organizations that lobby federal officials to register and disclose their lobbying activities. Agencies or advertisers attempting to influence legislation must report their lobbying efforts, promoting transparency in their advocacy efforts.

Prompt

How can transparency in lobbying advertising enhance public trust and creativity in advocacy messaging?

Creative Advertising for Non-Majors

Explore the creative side of advertising – writing and art, ideation through execution, for traditional and non-traditional media. This course also provides non-majors with some fundamentals of the field such as research, brand strategy, consumer insights, and media.

Lobbying Disclosure Act (LDA) (U.S.)

Requires individuals and organizations that lobby federal officials to register and disclose their lobbying activities. For advertising, this means agencies or advertisers attempting to influence legislation must report their lobbying efforts, promoting transparency in their advocacy efforts.

Prompt

Create a concept for an advocacy campaign that complies with disclosure requirements under the LDA.

AI and Copyright

Globally, there are ongoing discussions about how artificial intelligence-generated works are treated under copyright law. Should AI-created works be protected, and who owns the rights? These debates impact creative industries that rely on or are experimenting with AI-generated content.

Prompt

Propose an AI-assisted creative concept that adheres to copyright regulations and ethical standards.

Video Storytelling

Focuses on the fundamentals of storytelling for video advertising; students will learn how to navigate the world of story, audience, and engagement in video ads. They will plan, produce, and edit video ads to help brands leverage videos throughout the customer journey in an omnichannel approach.

Copyright Laws (US)

In the U.S., the Copyright Act protects creative works such as literature, music, art, and software from unauthorized use. Globally, the Berne Convention for the Protection of Literary and Artistic Works sets standards for copyright protection.

Prompt

Discuss the importance of obtaining copyright clearances for music and visuals in video advertising.

Net Neutrality Laws

The FCC’s repeal of net neutrality lets ISPs prioritize traffic, affecting digital ad delivery, while countries with strong net neutrality ensure equal content access, shaping ad strategies globally.

Prompt

Ensure video content is not slowed or blocked, impacting delivery and audience engagement.

Regulation of AI in Europe

The European Union is working on AI regulation, including ensuring transparency and accountability in AI systems, which could affect how AI tools are used in creative industries, especially in advertising, media, and art.

Prompt

Explore the role of AI in creating video content and how European regulations shape its use.