Public Relations – Create with Compliance

Public Relations

Every brand has a story, and public relations helps tell it. Explore strategy, writing, and media relations while learning how to manage reputations and communicate with purpose.

Introduction to Public Relations

Introduces the student to the practice and profession of public relations. Course material covers topics such as the history of public relations, the role of law and ethics in public relations, and theories that guide public relations research and practice. The course will also introduce roles played by public relations practitioners within organizations, such as media relations, consumer relations, employee relations, community relations, and investor relations.

EU Code of Practice on Disinformation

The European Union has a voluntary code that social media platforms have signed to curb the spread of disinformation. It requires platforms to take measures to reduce the dissemination of fake news, especially around sensitive issues like elections.

Prompt

Discuss how combating disinformation enhances ethical communication principles in public relations.

EU Transparency Register

The EU Transparency Register requires organizations, including advertising agencies, to disclose their lobbying activities and interactions with EU institutions. This promotes transparency by making public any efforts to influence EU policy, ensuring accountability in the advertising industry's advocacy practices.

Prompt

Explore how transparency impacts credibility in PR practices.

Writing For Public Relations

Focuses on the strategy of crafting and delivering PR messages to various audiences with special emphasis on pre-writing, preparation, revision and presentation.

EU Competition Law

The EU has strict antitrust laws that prevent companies from engaging in anti-competitive practices Ensuring that public messaging complies with competition laws is critical for maintaining a company’s reputation and avoiding legal penalties.

Prompt

Write a press release explaining a company’s compliance with EU Competition Law in its public communications.

EU Transparency Register

The EU Transparency Register requires organizations, including advertising agencies, to disclose their lobbying activities and interactions with EU institutions. This promotes transparency by making public any efforts to influence EU policy, ensuring accountability in the advertising industry's advocacy practices.

Prompt

Craft a transparency disclosure statement for a lobbying initiative registered under the EU system.

Sports Public Relations

Sports public relations is designed to show the management function of developing and sustaining two-way lines of communication, understanding, acceptance, and cooperation between a sports organization and all the other stakeholders, including team, athlete, league, organization, company and brand and its respective publics.

EU Competition Law

The EU has strict antitrust laws that prevent companies from engaging in anti-competitive practices Ensuring that public messaging complies with competition laws is critical for maintaining a company’s reputation and avoiding legal penalties.

Prompt

Discuss the implications of EU Competition Law on sponsorship deals and exclusivity agreements

Environmental, Social, and Governance (ESG) Reporting Requirements

Governments and regulatory bodies are increasingly requiring companies to disclose their environmental, social, and governance practices. Policies such as the EU Non-Financial Reporting Directive (NFRD) require companies to report on their sustainability efforts, diversity and inclusion initiatives, and other ESG-related activities.

Prompt

Analyze how ESG reporting influences sponsorships and partnerships in sports.

Public Relations Strategies

Examines the intersection of public relations strategies and communication tactics used by organizations to meet reputation and relationship management objectives with relevant publics and stakeholder groups, such as journalists, consumers, employees, investors, government officials and agencies and community members.

EU Code of Practice on Disinformation

The European Union has a voluntary code that social media platforms have signed to curb the spread of disinformation. It requires platforms to take measures to reduce the dissemination of fake news, especially around sensitive issues like elections.

Prompt

Examine case studies of PR campaigns addressing misinformation.

Environmental, Social, and Governance (ESG) Reporting Requirements

Governments and regulatory bodies are increasingly requiring companies to disclose their environmental, social, and governance practices. Policies such as the EU Non-Financial Reporting Directive (NFRD) require companies to report on their sustainability efforts, diversity and inclusion initiatives, and other ESG-related activities.

Prompt

Develop a strategy for integrating ESG reporting into a company's PR initiatives.