Sales – Create with Compliance

Sales

Sales is where persuasion gets personal. Whether you’re eyeing account management or learning how to close a deal, here’s a chance sharpen your communication skills and push outside your comfort zone.

Principles of Sales

his course focuses on the development of the sales process and the role of sales and sales people within organizations. It will also consider consultative and persuasive selling and interpersonal relationship building. It will include sales proposals, and simulation exercises that will reinforce concepts learned within the classroom.

Tariffs on Digital Goods and Services

Some countries impose tariffs on digital advertising services, impacting global ad campaign costs and how multinational brands allocate budgets.

Prompt

How do tariffs on digital goods influence pricing and sales strategies for international markets?

Digital Markets Act (DMA) (EU)

Limits big platforms’ control, promoting interoperability and fair competition for smaller creators.

Prompt

How does the DMA foster fair competition and create opportunities for smaller sales-driven businesses?

National Data Privacy Laws

Many countries’ privacy laws restrict how advertisers use consumer data, creating compliance challenges across markets.

Prompt

How do data privacy laws affect the collection and use of consumer information in the sales process?

Sales and the Consumer

This course focuses on different topics related to consumer behavior management, and the consumer's relationships to the sales process. It will include case studies and exercises that will facilitate application of effective sales techniques

Algorithmic Accountability Act (Proposed in the U.S.)

This proposed U.S. law would require companies to assess the impact of algorithms, including those used in advertising research for targeted marketing.

Prompt

Evaluate the opportunities and risks for media entrepreneurs in navigating platform policies for monetization and content sharing.

National Data Privacy Laws

Other countries have implemented privacy laws that impact how advertisers can use consumer data. These laws create challenges for global advertising sales by requiring compliance across multiple jurisdictions.

Prompt

Discuss the importance of respecting consumer privacy rights to build trust and drive sales.

Sales Management

Sports public relations is designed to show the management function of developing and sustaining two-way lines of communication, understanding, acceptance, and cooperation between a sports organization and all the other stakeholders, including team, athlete, league, organization, company and brand and its respective publics.

Digital Services Act (DSA) (EU)

The DSA is an EU regulation that holds social media companies accountable for the spread of illegal content, requiring transparency in content moderation practices and stricter regulations on large platforms. It protect users, counters misinformation, and limits harmful content, while also improving digital marketplace accountability.

Prompt

How can sales teams adapt strategies to comply with the DSA while maintaining effective outreach in the EU?

Algorithmic Accountability Act (Proposed in the U.S.)

The proposed AI Act will regulate the use of artificial intelligence in various industries, including advertising/ Advertisers will need to ensure that their AI tools comply with transparency and ethical standards, possibly leading to more cautious use of AI in decision-making processes and ad placement.

Prompt

How do data privacy laws affect the collection and use of consumer information in the sales process?

Media Sales Capstone

Designed as an applied learning experience, the course follows the student’s short-term placement within a firm that’s relevant to the sales program and its curriculum (advertising and media preferred)

Digital Services Act (DSA) (EU)

The DSA is an EU regulation that holds social media companies accountable for the spread of illegal content, requiring transparency in content moderation practices and stricter regulations on large platforms. It protect users, counters misinformation, and limits harmful content, while also improving digital marketplace accountability.

Prompt

Develop a sales pitch for a digital advertising product that aligns with DSA compliance standards.

Digital Markets Act (DMA) (EU)

The DMA limits control that these large platforms have over the distribution of content and advertising revenue. The DMA promotes interoperability and prevents anti-competitive practices that could harm smaller content creators and platforms.

Prompt

Design a case study showing how sales strategies shift when competing in a market regulated by the DMA.