Media – Create with Compliance

Media

Brands connect with people through many channels. Navigate the evolving media landscape, from entertainment to entrepreneurship. Learn communication methods and cultural aspects, and make the most of the latest platforms.

Persuasion Consumer Response

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures.

Federal Trade Commission (FTC) Guidelines (U.S.)

The FTC enforces truth-in-advertising laws in digital media, requiring that ads be clear, transparent, and not misleading.These guidelines also affect how planners choose media channels that align with brand integrity and trustworthiness.

Prompt

How do FTC guidelines ensure transparency in influencer marketing and sponsored content?

Algorithmic Accountability Act (Proposed in the U.S.)

This proposed U.S. law would require companies to assess the impact of algorithms, including those used in advertising research for targeted marketing.

Prompt

How would algorithm accountability affect consumer trust in media platforms?

Data Literacy

No matter what your major, or the job you plan to get, becoming fluent at working with data is a sought-after skill. Through lectures and guided workshops, this course provides hands-on- training on fundamentals of data exploration (asking the right questions), data gathering and data analysis (understanding and describing the situation) as well as communicating with data (telling a compelling story through data visualizations). Students learn how to find datasets in online archives and repositories, and are introduced to the commonly used software packages and techniques (spreadsheets, text analytics, social computing). We also focus on critical issues such as data ethics and privacy. We also learn basic computer programming aimed at data analysis

Federal Trade Commission (FTC) Guidelines (U.S.)

The FTC enforces truth-in-advertising laws in digital media, requiring that ads be clear, transparent, and not misleading.These guidelines also affect how planners choose media channels that align with brand integrity and trustworthiness.

Prompt

Discuss how understanding FTC guidelines can help consumers identify deceptive advertising practices.

Algorithmic Accountability Act (Proposed in the U.S.)

This proposed U.S. law would require companies to assess the impact of algorithms, including those used in advertising research for targeted marketing.

Prompt

Explain the importance of teaching algorithm transparency to help audiences understand media content delivery.

Audience Analysis

Analyzes audiences and matches consumer insights with strategic ideas for brand communication, contact, and connection.

Digital Services Act (DSA) (EU)

The DSA is an EU regulation that holds social media companies accountable for the spread of illegal content, requiring transparency in content moderation practices and stricter regulations on large platforms. It protect users, counters misinformation, and limits harmful content, while also improving digital marketplace accountability.

Prompt

How does the DSA impact audience targeting and user data access for media campaigns?

Honest Ads Act (U.S. Proposed)

This proposed law would require greater transparency in online political advertising, mandating platforms to disclose who paid for political ads and how they are targeted. The law would also limit the ability of foreign entities to purchase political ads, which could reduce ad revenue during election periods.

Prompt

How might the Honest Ads Act affect transparency in audience-targeted political advertising?

Media Entrepreneurship

Introduces students to the foundations of entrepreneurship and evolving business models for media. Students are introduced to the foundation and context of entrepreneurship. The course will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. Finally, students will examine business case studies for both successful and unsuccessful media start-ups.

Digital Services Act (DSA) (EU)

Holds social media platforms accountable for illegal content, requiring transparent moderation to curb misinformation and promote safer, more accountable digital spaces.

Prompt

Evaluate the challenges media startups face in complying with the DSA while scaling operations in the EU.

AI Act (EU)

The proposed AI Act will regulate the use of artificial intelligence in various industries, including advertising/ Advertisers will need to ensure that their AI tools comply with transparency and ethical standards, possibly leading to more cautious use of AI in decision-making processes and ad placement.

Prompt

How could the AI Act influence the use of AI in content creation and distribution for media startups?

Platform-Specific Policies on Misinformation

Social media platforms have introduced stricter guidelines on content moderation and misinformation. Posts related to sensitive topics (e.g., public health, elections, environmental issues) may face restrictions or content removal,

Prompt

Evaluate the opportunities and risks for media entrepreneurs in navigating platform policies for monetization and content sharing.