Social – Create with Compliance

Social

Social media is more than likes and followers. Learn how to use social platforms to shape brands, grow your influence, and craft content that connects.

Social Media & Personal Branding

Creating a personal brand is no longer a nice-to-have; it’s expected and vital to social media influencers, student athletes and online celebrities. This course focuses on practical strategies for building and maintaining a strong personal brand on social media for career advancement and social influence. Students will develop advanced social media strategy skills and identify risks involved in online reputation management. This course will help you create an authentic personal brand and amplify your career.

U.S.-EU Data Privacy Framework (formerly Privacy Shield)

This agreement governs the transfer of personal data between the U.S. and EU, affecting international advertising campaigns that rely on user data for targeting.

Prompt

How can individuals protect their personal data while building a public-facing brand?

Online Falsehoods and Manipulation Acts

Countries like Singapore have passed legislation to combat online misinformation through acts like the Protection from Online Falsehoods and Manipulation Act (POFMA). These policies require social media platforms to remove or correct false information and give governments more power to issue take-down orders.

Prompt

How can a personal brand ensure credibility and compliance with anti-falsehood laws when sharing content?

Digital Content and Social Media Management

Application of analytical planning concepts to advertising planning, decision making, and managing social media accounts. Covers all of the decision making areas of advertising and social media management.

U.S.-EU Data Privacy Framework (formerly Privacy Shield)

This agreement governs the transfer of personal data between the U.S. and EU, affecting international advertising campaigns that rely on user data for targeting.

Prompt

What data privacy principles should be prioritized when managing client content across platforms?

Digital Services Act (DSA) (EU)

The DSA is an EU regulation that holds social media companies accountable for the spread of illegal content, requiring transparency in content moderation practices and stricter regulations on large platforms. It protect users, counters misinformation, and limits harmful content, while also improving digital marketplace accountability.

Prompt

What are the implications of the DSA for managing content compliance in the EU?

Becoming an Influencer

Explores the everyday impact the influencer economy has on our purchasing decisions, political engagement, and social activism. Illustrates the critical importance that public relations, advertising, marketing, and communications management has on influencer marketing and influencer relations. Identifies the evolving strategies, tactics, and techniques that drive the influencer ecosystem, evaluate the social and cultural impact of influencer marketing and engagement on organizations and audiences, and assess the racial and gender dynamics that are created and recreated within this quickly evolving marketing and creative arena. Focuses on the development of influencer generated branded content across for-profit, nonprofit, and human rights organizations.

Communications Decency Act Section 230 (U.S.)

Section 230 of the CDA provides immunity to digital platforms for content posted by third parties. It allows platforms to moderate content without being held liable, which is critical for the growth of user-generated content and social media.

Prompt

How does Section 230 protect influencers when user-generated content is posted on their platforms?

Network Enforcement Act (NetzDG)

Germany’s NetzDG requires social media platforms with over 2 million users to remove hate speech, illegal content, and disinformation within 24 hours of receiving a complaint or face significant fines. This law is one of the strictest in the world and has inspired similar regulations in other countries.

Prompt

How might NetzDG influence an influencer’s responsibility for comments and interactions on their posts in Germany?

Social Media and Social Justice

Social Media and Social Justice is an interactive course that introduces students to the complex dynamic between innovative social movements and social media technologies. The course will focus on the goals, strategies, and tactics that activate digital grassroots engagement. Students will examine the history of social movements and media activism, analyze virtual activist practices, create social media content, and apply strategic communication techniques to social justice campaigns and initiatives

Communications Decency Act Section 230 (U.S.)

Section 230 of the CDA provides immunity to digital platforms for content posted by third parties. It allows platforms to moderate content without being held liable, which is critical for the growth of user-generated content and social media.

Prompt

Discuss how Section 230 impacts the moderation of hate speech and misinformation on social media.

Network Enforcement Act (NetzDG)

Germany’s NetzDG requires social media platforms with over 2 million users to remove hate speech, illegal content, and disinformation within 24 hours of receiving a complaint or face significant fines. This law is one of the strictest in the world and has inspired similar regulations in other countries.

Prompt

Discuss how NetzDG addresses harmful content and its effectiveness in fostering equitable online spaces.

Social Media Analytics

Social media analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making.

Online Falsehoods and Manipulation Acts

Countries like Singapore have passed legislation to combat online misinformation through acts like the Protection from Online Falsehoods and Manipulation Act (POFMA). These policies require social media platforms to remove or correct false information and give governments more power to issue take-down orders.

Prompt

What role can analytics play in identifying and countering the spread of falsehoods under these acts?

Digital Services Act (DSA) (EU)

The DSA is an EU regulation that holds social media companies accountable for the spread of illegal content, requiring transparency in content moderation practices and stricter regulations on large platforms. It protect users, counters misinformation, and limits harmful content, while also improving digital marketplace accountability.

Prompt

How does the DSA affect access to platform data for analytics and reporting?