Platform & Policy Alignment

Every platform has its own rulebook. From social networks to ad networks, staying aligned with policies keeps your campaigns visible, your metrics honest, and your reputation intact.

Digital Services and Platform Regulations

Governs how online platforms handle content, user data, and marketplace practices. These regulations aim to create safer digital spaces, protect user rights, and promote fair competition by holding platforms accountable for their role in content distribution and data usage.

The DSA is an European Union regulation that holds social media companies accountable for the spread of illegal content, requiring transparency in content moderation practices and stricter regulations on large platforms. It protect users, counters misinformation, and limits harmful content, while also improving digital marketplace accountability.

The DMA limits control that these large platforms have over the distribution of content and advertising revenue. The DMA promotes interoperability and prevents anti-competitive practices that could harm smaller content creators and platforms.

Section 230 of the CDA provides immunity to digital platforms for content posted by third parties. It allows platforms to moderate content without being held liable, which is critical for the growth of user-generated content and social media.

Misinformation and Content Regulation

Includes laws and guidelines that prevent the spread of false or harmful information online.The goal is to protect public discourse, reduce harm, and maintain credible information ecosystems, while balancing freedom of expression.

The European Union has a voluntary code that social media platforms have signed to curb the spread of disinformation. It requires platforms to take measures to reduce the dissemination of fake news, especially around sensitive issues like elections.

Countries like Singapore have passed legislation to combat online misinformation through acts like the Protection from Online Falsehoods and Manipulation Act (POFMA). These policies require social media platforms to remove or correct false information and give governments more power to issue take-down orders.

Social media platforms have introduced stricter guidelines on content moderation and misinformation. Posts related to sensitive topics (e.g., public health, elections, environmental issues) may face restrictions or content removal.

Hate Speech and Harmful Content Regulations

Prevents the spread of offensive, discriminatory, or harmful content to create safer online spaces by holding platforms accountable for harmful content, while balancing freedom of expression with the protection of individuals from harm.

Germany’s NetzDG requires social media platforms with over 2 million users to remove hate speech, illegal content, and disinformation within 24 hours of receiving a complaint or face significant fines. This law is one of the strictest in the world and has inspired similar regulations in other countries.

The United Kingdom’s Online Safety Bill targets harmful content on social media platforms, requiring them to implement stronger moderation to protect users from illegal activities, harassment, and harmful material.

Taxation of Digital Media

Applies taxes to digital services, products, and advertising revenues. These taxes ensure large tech platforms contribute fairly to the economy, requiring digital media companies and advertisers to comply with evolving tax laws.

Several countries, including the UK, France, and India, have introduced digital services taxes targeting large tech companies like Google, Facebook, and Amazon. These taxes apply to revenue generated from digital services, including online advertising and streaming services.

The Organization for Economic Co-operation and Development (OECD) is working on a global tax agreement that would ensure multinational companies, including those in digital media, pay a minimum tax rate

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